2018 Big Brother Naija contestant cum fashion provocateur, Ifu Ennada has opened up on why she suddenly quit the Nigerian movie industry, Nollywood about three years ago.
Ifu Ennada who is now the founder and CEO of her own skincare company called, BeautIFUSkin in a new interview with The Punch, explained why she actually left Nollywood and the reason she started her business. In her words:
“I have not been acting for about three years now. I decided to take a break to focus on my business. I wanted something that would fit my lifestyle, which I would be able to take a break from.
As an actress, one cannot do that. But, if one has a business, one can always do whatever one wants want. I could be away from my business for about a month and still be making money. Now that I have a system and structure, I intend to get back to acting. I actually have a project coming up with a producer, Martins Gbados, and hopefully, we would start this year.
Aside from that, I also want to produce my own feature film. In 2016, I produced a short film, and that was even before I went for BBN. It got me an award or two, and that was when I did not have as much resources as I do now. By next year, I intend to produce a film. I already have the story; I am just trying to get my budget right.”
On why she ventured into skincare business. Ifu Ennada said:
“The reason I got into skincare was that I had a friend who was supposedly a cosmetologist from Lagos, and he talked about how my skin needed to be glowing. He gave me all sorts of product that I went into the Big Brother house with, but they damaged my skin badly and I developed cystic acne, which made me depressed. I used to cry on my bed. I tried different ways to get my skin cleared but there was no result.”
Recall Ifu Ennada cried out over the criticism that trailed her outfit to the just concluded 2023 Africa Magic Viewers’ Choice Awards, AMVCA.
Ifu Ennada who has made it a point of duty to wear unconventional outfits, especially to the yearly AMVCA has again been met with backlash from various angles.
While some urged her on, stating that her struggle to win best dress will pay someday, she left many others wonders wondering about her outfit.
The BBNaija season 3 housemate and model wore a black dress with unusual details, designed by Tiannah.
Ifu Ennada while reacting to people’s comments took to her Instagram story to rant, stating that she is not Tianna’s lab rat like some people suggest as she pays millions for her dress. The Olabisi Onabanjo University graduate also wondered why many dislike her when she has done nothing wrong.
Ifu Ennada has earlier stated that she literally almost lost her life because “they didn’t want me to trend for AMVCA.” Read more here