Pepsodent, a leading global toothpaste brand in partnership with the Nigerian Dental Association (NDA) and the Federal Ministry of Health celebrated the World Health Day last Tuesday in Lagos. Themed ‘Say Ahh: Think Mouth, Think Health’, the celebration was a culmination of events organised by the brand, focused on raising awareness on oral health and encouraging good oral care habits.
2,000 Nigerian children were joined by the Unilever Ghana Nigeria Leadership Team, Nigerian Dental Association President, Dr. Bode Ijarogbe, First Lady of Lagos State, Mrs. Bolanle Ambode, deputy governor of Lagos State, Dr. Idiat Oluranti Adebule, representatives of the Lagos State Commissioner for Health, Minister of Health, Minister of State for Health, President and Founder of Well Being Foundation Africa, HOFOWEM Initiative and other dignitaries, in an epic global battle to combat tooth decay, by pledging to brush every day, morning and night. “Tooth decay is a widespread disease that affects both adults and children, and Pepsodent has taken the lead to fight this disease, by teaching children from an early age, the habit of brushing right, morning and night, every day. Pepsodent intends on educating over 1.5 million Nigerian children in 2018,” said Bunmi Adeniba, Unilever Marketing Director Ghana Nigeria.
“The fight against tooth decay and other oral diseases is one we can win, as long as we keep spreading the message of good oral hygiene. As part of our continuous efforts to fight oral diseases in Nigeria, Pepsodent has partnered with the Federal Ministry of Health to educate 10 million school children by 2020, on the adoption of good oral care habits. We have recognised that children are powerful behaviour change advocates in their homes, often driving conversation and action with parents and peers around issues like this,” she added. “We need to empower Nigerians to take control of their oral health, so that they can enjoy a truly functional and enjoyable lifestyle from childhood into adulthood, hence our support to Unilever Nigeria Plc. and our collective commitment to fight tooth decay in Nigeria,” said Dr. Bode Ijarogbe, President, Nigerian Dental Association. Oral diseases are amongst the most common diseases worldwide. It can be prevented by brushing twice a day (morning and night), with a fluoride toothpaste like Pepsodent.